Thank you for using Luna! This policy explains the what, how, and why of the information we collect when you use Luna. It is a fairly generic and formal document that you will likely see from other online service providers, designed by lawyers.

In short, we collect the minimum amount of personalized data (see Information Collected section below) that is necessary to provide you with our Services. These are a few things you need to know:

• The technology behind Luna makes your phone or tablet route your ad traffic through our servers so that they can be blocked. We never make it route any of your general non-ad-related web traffic. Traffic like your emails, banking information, and other personal information never even reach our servers.
• The ad traffic that goes through our servers may still contain personalized data, such as advertising IDs or your geolocation. Some of the ad networks use this information to show you targeted and more relevant ads. We never share or sell this personalized data, unless it is required by law.
• We do store depersonalized information about the ads that we block. We may perform analysis on this data in order to improve our Luna service and may share the processed results of our analysis with third parties. The processed results will never contain any user-specific personal information that would enable third parties to identify or solicit you.
• We care about your privacy and are committed to protecting and preserving it.

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Effective Date: January 9, 2015

We'll start by getting a few definitions out of the way that should help you understand this policy.

Baby Blue Wireless Inc. and Baby Blue Wireless Mobile Ltd. ("Baby Blue Wireless,” “we,” “us”) offer users the Baby Blue Wireless mobile application Luna as well as the website adbl0ck.com and affiliated pages (the “Website”; the Website and the Apps are together referred to as the “Services”). We want you to clearly understand how, pursuant to this Privacy Policy, we use your information when you use our Services, and the rights and options available to you with respect to your information.

Information Collection

When you use the Services, you choose to route ad traffic of your mobile data traffic through, or to, Baby Blue Wireless’s servers. As a result, we receive information regarding you, your online activities, and your device or browser. For example, we receive:

• Information about your device, including the type of device, its operating system, the mobile carrier or network, IP address, general location information, and device identifiers.
  • Your IP address is used to distinguish between you and our other users, and determine your general location. In rare cases IP addresses are also used to ban abusers from using our Services.
  • Your general location information is used to determine the region of the world you are in to enhance our ability to process regional ad traffic.
  • Your device, operation system, and mobile carrier or network are used to help optimize our Services and troubleshoot errors and bugs.
• Information about your mobile applications and data usage, including the applications installed on your device, your use of those applications, the websites you visit, and the amount of data you use. This information is used to power the “Top Apps blocked” feature in the app.
• Information about your gender and age range. This information helps us better understand our users for research and statistical purposes.

We also use aggregated and anonymized data for research and statistical purposes.

Use of Information

We may use the information we receive to provide, analyze, improve, and develop new and innovative services for users, Affiliates and third parties; to communicate with users; and to help protect ourselves or someone else. For example, Baby Blue Wireless may use your information to:

• Respond when you communicate with us; and send you information you request or that we think might interest you, such as App updates;
• Analyze how you use applications and data. For example, we may combine the information, including personally identifying information, that you provide through your use of the Services with information about you we receive from our Affiliates or third parties for business, analytic, and other purposes;
• Provide market analytics and other services to Affiliates and other third parties;
• Maintain, improve or administer our Services; perform business analyses; provide advertising and related activities either independently or in connection with our Affiliates; or otherwise support our internal operations by activities such as troubleshooting, data analysis, testing, and research;
• Enforce our Terms of Service; prevent unlawful activities and misuse of the Services; protect the legal rights, property, safety, and security of Baby Blue Wireless, our Affiliates, and our users; and resolve disputes involving you relating to the Services; and
• Comply with applicable laws and assist law enforcement when we have a good-faith belief that such cooperation is reasonably necessary or meets the applicable legal standards.

Sharing Anonymized Information

We may share, sell, transmit, or otherwise make available to third parties information that does not include personally identifying information, or for which we have taken reasonable steps to remove all personally identifying information (“Anonymized Information”). Anonymized Information may provide insights into trends in mobile, app, online, and advertising activities.

Sharing Personally Identifying Information

We do not share or sell users’ personally identifying information to third parties unless you give us permission to do so (including by your use of the services as described by this Privacy Policy) or we have given you notice, such as by telling you about it in our App, or in certain other circumstances. Specifically, we may share personally identifying information in the following instances:

• Affiliates. We may share (or receive) information, including personally identifying information, with (or from) our Affiliates (as defined above) to help provide, understand, and improve our Services (such as by providing analytics).
• Service Providers. We may share your information, including personally identifying information, with third parties that perform services on our behalf to help us provide, understand, or improve the Services. For example, we may use Affiliates or other partners to help host our services and databases, perform analyses or research, send communications on our behalf, or measure the effectiveness of our advertising. Our service providers agree to only use your information in accordance with our agreements with them as well as this Privacy Policy.
• Other Parties When Required By Law or as Necessary to Protect the Services. We may access, use, preserve, and share your information, including your personally identifying information, with third parties when we have a good faith belief that it is necessary to: detect, prevent and address fraud and other illegal activity; protect ourselves, you and others, including as part of investigations; or prevent death or imminent bodily harm. We may also share such information if we believe that you have abused your rights to use the Services or violated an applicable law, or in connection with any dispute between you and us with respect to the Services.
• In Response to a Legal Request. We may also access, use, preserve, and share your information, including your personally identifying information, in response to a legal request if we believe in good faith that the response is required by law in that jurisdiction, applies to users in that jurisdiction, and is consistent with internationally recognized standards. Information we receive about you may be accessed, processed, and retained for an extended period of time when it is the subject of a legal request or obligation, government investigation, investigation concerning possible violations of our terms or policies, or otherwise to prevent harm
• In Connection With a Transfer of Assets. If we sell all or part of our business, make a sale or transfer of assets, are otherwise involved in a merger or business transfer, or in the event of bankruptcy, we may disclose and transfer your personally identifying information to one or more third parties as part of that transaction.
• Other Disclosures. We also may disclose personally identifying information as described to you at the point of collection or pursuant to your consent.

Our Services may offer publicly accessible blogs or community forums. Any information you provide in these sections will be public and may be read, collected, and used by anyone who access them.

Cookies and Similar Technologies

Cookies are small pieces of data that are stored on your mobile phone, computer, or other device. Pixels, often used in connection with cookies, are small blocks of code placed in webpages that do things like allow another server to measure how frequently webpages are viewed and used. We and our partners may use cookies, pixels or similar technologies when operating the Services. For example, we may use them to make the Services easier or faster to use; customize the Services; collect information for statistical and analytical purposes; verify information; and for information security purposes. We may also use mobile analytics to better understand the functionality of our Apps. We may receive and store information such as how frequently our Apps are used, where they were downloaded from, the events that occur within them, and their performance data. Your browser or device may offer you control over the use cookies or other technologies when you use the Services. For example, you may be able to set your browser or device to disable, clear, reset or block the use of cookies or similar technologies. Further, your device controls may allow you to you to opt-out of having applications collect location information about your device, or remove the VPN connection that you establish between your device and our server when you install our Apps, and through which you allow the Apps to transmit your mobile data. Using these controls may, however, complicate or prevent your use of the Services or certain features.

Third-Party Activities

Third parties such as ad networks, analytics providers, software bug tracking services, or our Affiliates may also use cookies, pixels, and similar technologies when you use our Services that help us better manage and provide content on the Services. Third parties could also use these technologies to collect information about how you use our Services and other sites. Our Website may also include features such as plug-ins or widgets operated by third parties, or contain links to third-party websites or mobile applications not owned or controlled by us. Third parties may use these features to collect information like your IP address and the pages you visit on our Website. We do not control or have access to the cookies, similar technologies, or other features used by these third parties, and their activities are covered by their own privacy policies and terms of service. We recommend that you review the privacy policy of the third-party website or service. To learn more about the choices that advertisers provide generally for individuals to influence how information about their online activities over time and across third-party Web sites or online services is collected and used, visit the Network Advertising Initiative at http://www.networkadvertising.­org/­managing/­opt_out.asp, the Digital Advertising Alliance at http://www.aboutads.info/, the Internet Advertising Bureau (US) at http://www.iab.net, or the Internet Advertising Bureau (EU) at http://youronlinechoices.eu/.

Data Retention

We may retain information regarding you and your use of the Services, including personally identifying information, for as long as needed to provide you with the Services and the uses described in this Privacy Policy. We keep IP addresses for three years after the last activity of the user. This often means that we will keep information for the duration of your account. If you stop using the Services, you can request that we remove the personally identifying information that we collected from you through the Services. For more information on how to do this, please see “Access and Deletion,” below. Please note that in the course of providing the Services we collect and maintain Anonymized Information, which we may retain indefinitely.

Access and Deletion

You may access or request the deletion of your personally identifying information that we receive through the Services by contacting us at support@babybluewireless.com. We will respond to your request within a reasonable period of time, typically 30 business days. We reserve the right to reject requests that are unnecessarily repetitive. Baby Blue Wireless will not delete information that we believe is necessary to comply with our legal obligations, to resolve disputes, or to enforce our agreements. If you no longer consent to our receipt of information through your use of our Apps, or to stop using the Services, you can uninstall the Apps. To request the removal of your personally identifying information from our blog or community forum, contact us at support@ babybluewireless.com. We will advise you if for any reason we are not able to accommodate your request.

Security

We maintain adequate safeguards to help protect against loss, misuse, unauthorized access, disclosure, alteration, or destruction of the information we receive. While we strive to protect your information and privacy, no data transmission or storage can be guaranteed to be 100% secure. We cannot guarantee or warrant the security of information you disclose or transmit to us and cannot be responsible for the theft, destruction, misuse, unauthorized access, alteration, or inadvertent disclosure of your information.

International Transfers

We may store and process your information through third-party or Affiliate hosting services in the United States, European Economic Area (“EEA”), and other international jurisdictions. As a result, we may transfer your information, including personally identifying information, to a jurisdiction with different data protection laws than your jurisdiction. By using the Services, you explicitly and unambiguously consent to the transfer of your information internationally, including but not limited to the United States, for the purposes described in this Privacy Policy.

Children’s Privacy

If you are under 13, you may not use any of the Services. The Services are not intended for use by, or directed to, persons under the age of 13 and we do not knowingly collect personal information from such persons.

Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our privacy practices. If we make any material changes, we may notify you by contacting you through our services, emailing you (to the address specified in your account, if we have an address for you), or by posting a notice on the Apps or our Website – or by some combination of these methods. We encourage you to periodically review the Website for the latest information on our privacy practices.